No Label Brewing Co. Rebranding and Cans
If No Label wanted custom cans for each beer, the minimum quantity required for production would leave them with more cans than beer to fill them. Instead of storing thousands of empty cans with the restriction of one beer type per can design, NL decided to print generic branded cans, and adhere custom labels for each beer style.
Can labels are adhered on an assembly line that only aligns labels horizontally but not vertically.
Which elements should be permanent on the can? How should those elements be positioned so the design reads correctly despite vertical alignment of label on can?