Lovett Dental Campaign
2018 at Oak Interactive
Overview
To increase brand awareness and appointment bookings among their target audience, Lovett came to Oak ready to create a campaign (website refresh, social media, PPC, in office signage, coupons, direct mail). Due to office locations and insurance acceptance, Lovett primarily serves: minorities, those scheduling most dental appointments (single and family) in most households - women, and people who have dental emergencies.
Disciplines
Layout Design
Print Design
Web Design
Digital Design
Social Media Design
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/12adc3d4-d7f5-4753-acf9-00bb1d3352dd_rw_1200.jpg?h=4942aebf4db9baa818556f0e9ef77ebc)
Conflict
The target audience was not represented in the previous creative.
Curiosity
Will representation of our target audience in the campaign be effective? Can a change of photography style, color palette and typography influence or change brand perception?
How can the iconic Lovett heart be used throughout the campaign for cohesiveness?
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/99438c8b-555c-48a3-913e-7ba67de019e2_rw_1200.gif?h=e2a680c20a4cda842bb066cc979478b0)
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/1190460b-fba8-48c1-b5a8-97327aa8638e_rw_1200.png?h=6cde7c05db5272891e8c8668c76c62f1)
Print Collateral
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/438eb4e4-a096-4499-b104-1a4d0891ae7d_rw_1920.png?h=d859edb9a1dd8c7d533a330e194c5d19)
Instagram and Facebook concepts
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/a730ab62-e275-4f8b-8c1e-9c395a96b9b4_rw_1920.png?h=1152708ae1a91daa0f3d661cfd8ab070)
Free Cleaning Banner Ads
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/38b34ecc-b2b8-4285-ab1e-0fa0dab9c5e5_rw_600.gif?h=a18fdf8e10f804183994835305d25d88)
![](https://cdn.myportfolio.com/79ff57df0d007fd740bd244cf72dafac/ac2f5056-6d56-4cbe-b277-cec7f4e810f4_rw_1920.png?h=2a327fa94b2561e43914fc512597398e)
Emergency Services Banner Ads