Lovett Dental Campaign
2018 at Oak Interactive
Overview
To increase brand awareness and appointment bookings among their target audience, Lovett came to Oak ready to create a campaign (website refresh, social media, PPC, in office signage, coupons, direct mail). Due to office locations and insurance acceptance, Lovett primarily serves: minorities, those scheduling most dental appointments (single and family) in most households - women, and people who have dental emergencies.
Disciplines
Layout Design
Print Design
Web Design
Digital Design
Social Media Design
Conflict
The target audience was not represented in the previous creative.
Curiosity
Will representation of our target audience in the campaign be effective? Can a change of photography style, color palette and typography influence or change brand perception?
How can the iconic Lovett heart be used throughout the campaign for cohesiveness?
Print Collateral
Instagram and Facebook concepts
Free Cleaning Banner Ads
Emergency Services Banner Ads
