Doggett is a collection of over 35 industry leading heavy equipment dealerships across the nation comprised of five divisions: Construction, Forestry & Compact Equipment, Material Handling, Forklift & Warehouse Design,On-highway & Severe Duty Truck & Trailer, Crane Sales & Service, Automotive & Light/Medium Duty Trucks. OEM dealerships include John Deere,Toyota Material Handling, Freightliner, Link Belt Cranes and Ford.
While working as the first brand designer in a fast paced inaugural marketing department, I provided creative support, direction, and/or production for over 200 digital, print, and website projects to generate leads for dealerships’ service, sells, parts, and rental departments.
Increase team capacity and efficiency by creating templates for recurring projects
Increase CTR for Houston Business Journal banner ads by redesigning 2020 print and digital campaign
Oversee production for over 100,000 inserts for Houston, San Antonio, Austin, and Wall Street Journals from print production through warehouse delivery.
Increase value of the marketing department by delivering several projects that received recognition from the company CEO,Leslie Doggett, and internal shareholders.