Mushie
Fall 2020 - Fall 2021
Fall 2020 - Fall 2021
Overview
Mushie creates thoughtfully designed essential for little ones.
While working as Mushie's only designer in a fast paced and fast growing environment, I provided produced over 260 deliverables including but not limited to:
- product launch, holiday and promotional campaigns (from concept to creation for email marketing, social media marketing and the company website)
- copywriting
- social media content creation
- illustration for muslin swaddle, silicone bib and placemat patterns
- Amazon A+ Content
- Consumer and wholesale e-commerce website management
- monthly print catalog updates
- pitch decks and POS display mock up renderings for major retailers Target, Anthropologie, MoMA, BuyBuy Baby, Nordstrom etc.
- copywriting
- social media content creation
- illustration for muslin swaddle, silicone bib and placemat patterns
- Amazon A+ Content
- Consumer and wholesale e-commerce website management
- monthly print catalog updates
- pitch decks and POS display mock up renderings for major retailers Target, Anthropologie, MoMA, BuyBuy Baby, Nordstrom etc.
Achievements
The best part of working with Mushie was getting the chance to not only design but serve as creative lead for campaigns. As the only dedicated marketing creative team member in a two-year-old company, I was simply given 3 calendars (of product launches, promo deals, and Holidays) and left to "make marketing magic happen". Brainstorming, then gathering assets, writing copy, designing and delivering marketing assets. I owned it all and took pride in going above and beyond to support Mushie with every skill I have available. (A small teams dream right! ahha) The work produced did not just drive sales but engaged, entertained, surprised and inspired customers throughout their journey with the Mushie brand.
Now for the work!
(Scroll alllll the way to the bottom of this page to see my top 3 projects)
(Scroll alllll the way to the bottom of this page to see my top 3 projects)
Disciplines
Creative Direction
Packaging Design
Digital Marketing Design
Email Design
Print Design
Website maintenance
Pattern Design
BOGO Promotional Emails and Social Media Content
Sample of Buy Buy Baby Pitch Deck and Point of Sale Display Mock Up
Social Media Story and Feed Videos
My top three!
The campaign that teaches you how to say hello in different languages while introducing you to new product colors!
The campaign that sparks nostalgia from when we learned the moon phases in grade school.
Alliteration is my passion :)
